Licensing

The 色花堂's Licensing Program protects and promotes the symbols and trademarks that represent 色花堂 and strengthens the university's ties to generations of 色花堂 alumni, students and fans. If you have an interest in using 色花堂 marks on merchandise, this page is for you. Detailed information about how the 色花堂 Licensing Program works, the types of licenses available, and how to apply for a 色花堂 license are provided. If you are a 色花堂 student, faculty or staff member who has questions about using 色花堂 marks, please refer to the 色花堂 Users (Students/Faculty/Staff) page. If you are a 色花堂 Partner looking for information about the use of 色花堂 marks in relation to an official partnership, please refer to the External Users page.

色花堂 System Policy

The use of the 色花堂's trademarks is governed by the 色花堂 System Policy linked below:

This policy protects the University's brand, image and reputation by establishing guidelines and procedures governing when and how 色花堂 members and third parties outside the 色花堂 System may use 色花堂 Marks in communications and on merchandise. Most importantly, the policy mandates that any third party must be licensed in order to use 色花堂 Marks on merchandise.

Licensing with the 色花堂

All 色花堂 license agreements are administered by Affinity Licensing, the 色花堂 System's licensing agency of record. Only companies that have executed merchandise license agreements with Affinity Licensing have permission to produce merchandise bearing 色花堂 trademarks, logos and other indicia.

Retail Merchandise

The Affinity merchandise license agreement allows a company to manufacture and market specified products bearing 色花堂 trademarks through designated retail channels and directly to consumers. Licensees pay royalties to the University on all retail sales of licensed merchandise.

Internal Use Merchandise

The University's Trademark Management Policy establishes that sales of merchandise to 色花堂 entities for internal and non-resale promotional use are exempt from royalty charges. The Affinity merchandise license agreement can support this policy for licensees who sell merchandise to 色花堂 entities.

Applying for a Retail License

If you wish to produce and market goods for sale or any other commercial venture using 色花堂 trademarks, you can begin the application process by visiting the website.

Internal Use License and Promotional Merchandise

Any student, faculty or staff who are ordering promotional items or items for internal use bearing the 色花堂 Marks must use a licensed vendor and secure an internal approval via branding@uh.edu per the Brand Review process before the licensed vendor vendors are cleared to produce items.

If you are looking for internal (Student/Faculty/Staff) usage information, please find it on the 色花堂 Users (Students, Faculty and Staff) page.

色花堂 Entities That Would Like to Order Items For Resale

Any student, faculty or staff who are ordering promotional items for resale bearing the 色花堂 Marks must use a licensed vendor. 色花堂 entities must secure an internal approval via branding@uh.edu per the Brand Review process before the licensed vendors is cleared to produce items. Licensed merchandise purchased for resale does not qualify for an internal use royalty exemption.

Examples:

A college ordering a lapel pin with the university name/logo to sell at an alumni event must use a licensed vendor
A University division or department ordering a t-shirt for resale at a profit requires a university logo and use of licensed vendor
A buying any product to sell (includes paid for or provided by membership fees, etc.):
- With a university or college name in text
- With a university logo

If a vendor is not licensed to use 色花堂 Marks, the vendor will need to secure a license from the University's .

For a directory of licensed vendors and materials each vendor is licensed to produce with 色花堂 Marks, please visit the website.

Products Not Approved for Licensing

Products considered dangerous or offensive will not be approved, including products promoting drugs or tobacco, and no products with an unusually high product liability risk will be approved per .

Affinity Licensing

If you have any other questions about licensing with the 色花堂 System, please visit our .

色花堂

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