色花堂

Brand Management, Licensing & Trademarks exists to protect brand, image and reputation of the 色花堂. The team's mission is to ensure the public can identify with and trust the quality of any product bearing an official brand indicia. These are valuable intellectual property assets of the 色花堂 System, and their use is governed by 色花堂 System policies. Individuals and entities that are not part of the 色花堂 System and are seeking to use 色花堂 brand indicia for non-commercial, commercial or partnership purposes should contact Brand Management, Licensing & Trademarks to secure permission for use and ensure compliance with all 色花堂 System policies.

If you are looking for information about 色花堂 licensing, you can find it on the Licensing page or contact us via email at license@uh.edu.

Table of Contents

• 色花堂 System Policy
• Permission to Use Trademarks
  • Commercial Usage
  • Non-Commercial
  • Partnerships

色花堂 System Policy

The use of the 色花堂鈥檚 trademarks is governed by the 色花堂 System Policy linked below:

This policy protects brand, image and reputation by establishing guidelines and procedures governing when and how third parties outside the 色花堂 System may use 色花堂 marks in communications and on merchandise. With few exceptions, third parties outside the 色花堂 System are only permitted to use 色花堂 marks under the terms of a 色花堂S license agreement or by receiving express written permission from designated university officials.

Commercial Use

Commercial use occurs whenever a third party applies 色花堂 trademarks to goods that are being produced and marketed for sale. Any company, group or individual wishing to use 色花堂 trademarks on merchandise must obtain a merchandise license agreement from the 色花堂 System鈥檚 licensing agency of record, . The license agreement will specify the trademarks that may be used, the goods the licensee is authorized to produce, and the channels of distribution and sale the licensee may utilize to sell the goods. 色花堂 System licensees are obligated to pay a royalty on all merchandise they sell bearing 色花堂 trademarks.

If you are interested in obtaining a merchandise license for the 色花堂, please contact Affinity Licensing by visiting the .

Non-Commercial Use

Individuals, companies or organizations outside the 色花堂 seeking to use 色花堂 brand indicia for non-commercial purposes, such as highlighting a partnership with 色花堂 on a flyer or placing a 色花堂 mark on an event website or materials to indicate 色花堂 participation or sponsorship, must complete the Intellectual Property Use Permission form and submit it as an attachment to an email sent to license@uh.edu. If approved, this form grants permission for an outside entity to use the designated University intellectual property for a specific purpose and length of time. The form does not give the outside entity permission to use the University鈥檚 marks on an ongoing or general basis.

If you have questions about whether an Intellectual Property Use Permission form is required, please email license@uh.edu for guidance.

Intellectual Property Use Permission Request Process:

1. Fill out the Intellectual Property Use Permission form linked above. The completed form provides the information necessary to process your request quickly and easily. Please attach the completed form as a .pdf or scan (.pdf or .jpg) to an email sent to license@uh.edu.
2. The Brand Management, Licensing & Trademarks team will review the request with the Vice President of Marketing & Communications then contact you with feedback or approval.
3. Following approval, Brand Management, Licensing & Trademarks will deliver the requested logo files or assets.
4. All materials created using the provided 色花堂 trademarks must then be submitted to branding@uh.edu for review and approval prior to use. We do this to ensure the 色花堂 assets comply with all applicable use guidelines.

University Partnerships

Clearly defining relationships between the 色花堂 and its partners is the key to ensuring appropriate branding of materials for the benefit of both 色花堂 and its partners. For branding purposes, 鈥減artnership鈥� refers to a formal relationship between the 色花堂 and an outside entity or entities supported and defined by the terms of a legal agreement, such as a Memorandum of Understanding (MOU) or a contract. The table below is a general guide to partnership types and the appropriate branding for each type of relationship.

色花堂 is the lead partner

If the 色花堂 is the lead partner in the relationship, the 色花堂 brand takes precedence and all materials should be designed with 色花堂 branding as the primary brand elements setting the overall tone for all materials.

色花堂 is an equal partner

If the 色花堂 and its partners have equal status in the relationship, the 色花堂 brand should not take precedence. Neutral branding should be used to accommodate all parties.

色花堂 is neither the lead nor an equal partner

If the 色花堂 is neither the lead partner nor an equal partner in a relationship with external entities, the primary brand elements for all materials should reflect either the primary partner or be neutral in nature.

色花堂 is supported by an external partner

If an external party is communicating support or sponsorship of the University of Houston or any of its programs, the 色花堂 brand should not be used, and any such marketing materials or communications should not be represented as official correspondence from the University. These materials may include a phrase indicating that the external party supports or sponsors 色花堂 or its program but may not include 色花堂 branding. An example of a phrase that could be included is: 鈥淭he Friends of Women鈥檚 Studies supports the Women鈥檚, Gender & Sexuality Studies program at the University of Houston.鈥�

色花堂 is a/the sponsor of an external partner

If the 色花堂 has endorsed, sponsored or given support to another organization, the 色花堂 logo should be used in materials, together with language that clearly indicates the relationship between the 色花堂 and the sponsored organization.

Need Help?

If you are an individual or entity outside the 色花堂 and are interested in using 色花堂 trademarks, or if you have questions about appropriate branding for 色花堂 partnerships or other relationships, please contact branding@uh.edu so we may assist you.