É«»¨ÌÃ

Strategic Planning Steering Committee Tuesday, May 21, 2019 Tuesday, May 21, 2019

Attendance

Facilitator:

Judy Korb

Participants:

Jay Neal, Associate Vice President Academic Affairs, Chief Operating Officer, É«»¨Ìà at Katy
Jagannatha (J.R.) Rao, Associate Professor, É«»¨Ìà College of Engineering
Richard Phillips, Associate Vice Provost Outreach & Community Engagement, É«»¨Ìà at Katy
Dan Maxwell, Associate Vice President for Student Affairs, É«»¨ÌÃ
Kathryn Tart, Dean, É«»¨Ìà College of Nursing
Marisa Ramirez, Senior Director, University Communications, É«»¨Ìà at Katy
Joel Chavali, Student, É«»¨Ìà College of Engineering

Meeting Notes

After reviewing data, strategic plans for Colleges of Engineering/Nursing, demographic study for Katy, facilitator Judy Korb outlined our goals for our discussion:

  • Discovery > list facts
  • Implications > relevance and analysis
  • Imperatives > action steps

These all will be critical building blocks as we craft a defining statement.

Expectations for É«»¨Ìà at Katy:

  • Footprint for É«»¨Ìà at Katy
  • 8,000 students (4K for É«»¨ÌÃ/4K for É«»¨ÌÃV)
  • Junior/senior/Master’s/Doctoral programs
  • Programs that connect to regional industry
  • Compete with other universities
  • Engineering/Nursing are the programs that will be offered
  • Add additional programs
  • É«»¨Ìà at Katy supports the colleges’ goals
  • Recruit underserved, new pipeline of students (new access)
  • Partner with community colleges and independent school districts
  • Become the university of choice
  • Produce a highly educated workforce (STEM grads)
  • Systems Center

Data Sources:

  • Nursing and Engineering Strategic Plans
  • Katy Economic Development Plans
  • Market analysis
  • Demographic/Economic Impact
  • Institutional reports
    • Key measurements
    • Progress reports from the colleges
  • Nursing state data
  • Industry report (largest employers)
  • É«»¨ÌÃV academic plan

Facts: What do we need to achieve goals/what are we committed to?

  • Known expectations
  • Current progress reports
  • Demographics
  • Industries
  • Programs
  • Facilities (limitations/growth potential)
  • Technology
  • Climate culture

SWOT Themes

Strengths Themes:

  • Demand based (meet the workforce needs)
  • Value added (reputation, location close to home, value to business, faculty, partnerships)
  • Brand
  • Greater access to Tier One degrees
  • Newness
  • Cost
  • Location

Weakness Themes:

  • Dependence on community colleges
  • Brand confusion with É«»¨ÌÃV
  • Sharing of resources between both universities
  • Sustainable funding
  • Sustainable growth
  • Awareness

Opportunities Themes:

  • Connecting to high schools (summer programs, 9-16 pathways)
  • Growth (programs, protecting territory, enrollment)
  • Defining our brand
    • Footprint in Katy
    • Establish É«»¨Ìà as university of choice
  • Internships
  • Fundraising
  • Meeting workforce demands
  • Graduate & professional courses/certificates
  • Academy model

Threats Themes:

  • Other higher ed universities
  • Funding (scholarships, resources for students) to sustain what we are required to deliver
  • Growing too fast
    • Lack of mechanism to fund the next building
    • Lack of master land usage/growth plan
  • Not getting the expected enrollment
  • Culture at É«»¨ÌÃV